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3 Most Common Mistakes Marketing Executives Make That Destroy ROI

I see it time and time again. When I work with some of my healthcare and enterprise clients, I’m surprised at the limited understanding they have of their competitive environment and consumer attitudes toward their brand. Even with the big agencies, marketing plans and CRM by their side, all the shared big data isn’t being truly integrated. It’s vital to …

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3 Ways Hospital Marketers Use Competitive Intelligence to Increase ROI

Smart marketers use competitive advertising intelligence to get what they want. Want bigger marketing budgets? Need to measure your marketing return? Want to be the first to know about your competitor’s service lines, offers, ads, new facility openings? Then welcome to wealth of knowledge you will gain from competitive advertising intelligence. Smart marketers know the value of competitive intelligence, and, …