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Healthcare Marketing Research Benchmarks

How effective are your marketing efforts?  Do you have measurable healthcare marketing research benchmarks? Can you tie your marketing campaigns to results?  Do you  have a healthcare marketing scorecard that measures your marketing ROI? Healthcare marketing research benchmarks will help you make sure your marketing efforts are paying off.  So that you are repeating what works, and fixing what does …

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Business Intelligence is Key for Hospitals

More and more marketing and public relations departments at hospitals and healthcare systems are under increasing pressure to show the value of their return. Budgets are tight.  The first places that get scrutiny are the marketing & PR budgets.  As the experts, Strategic Intellavance, sees this trend playing out in both very large and very small markets. Here’s an example of the …