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The Top 3 Measurement Trends Every Hospital PR Pro Needs to Know

You go to the seminars, read the white papers and some key trends in public relations measurement emerge. Social media measurement is becoming increasingly more important, advertising value equivalencies are becoming increasingly less important, and multipliers are going away… However, is this really happening with hospitals & healthcare systems when it comes to public relations measurement? After a decade of …

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5 Cool Hospital Traditions for a Warmer Holiday Season

You know how the song goes– it’s the most wonderful time of the year! From the cheery smiles to the holiday music on every radio station, the spirits of giving and warm feelings are practically everywhere you look. This simple fact remains true even for hospitals and healthcare facilities. We at Strategic Intellavance know because we’ve seen many great holiday …

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6 Insider Secrets for Picking a Healthcare PR Monitoring Service

Shhh, promise you won’t tell! You know, now more than ever, you have to show the value of your PR efforts! So…you’re thinking about a PR monitoring/measurement/outreach service. At first glance, they all kind of look the same, but look closer! Make sure you ask the right questions. There are many key differences you should consider, but you won’t be …

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Healthcare Marketing Research Benchmarks

How effective are your marketing efforts?  Do you have measurable healthcare marketing research benchmarks? Can you tie your marketing campaigns to results?  Do you  have a healthcare marketing scorecard that measures your marketing ROI? Healthcare marketing research benchmarks will help you make sure your marketing efforts are paying off.  So that you are repeating what works, and fixing what does …