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5 Healthy Winter Blah-Busters

If you’re anything like us here at Strategic Intellavance, all you see is white when you look out your window. You’re tired, you’re cold, you’ve got a sore throat that you can’t quite kick and you’re grumpy. All signs point to winter. On the news, those darn meteorologists are at it again, talking about record low temperatures in the upcoming …

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3 Ways Hospital Marketers Use Competitive Intelligence to Increase ROI

Smart marketers use competitive advertising intelligence to get what they want. Want bigger marketing budgets? Need to measure your marketing return? Want to be the first to know about your competitor’s service lines, offers, ads, new facility openings? Then welcome to wealth of knowledge you will gain from competitive advertising intelligence. Smart marketers know the value of competitive intelligence, and, …

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What’s Better? Online or Phone for Hospital Marketing Research

More and more hospitals and healthcare systems are turning to online surveys for their healthcare marketing research. Just like in other businesses, marketing dollars are tight and everyone is looking for the best ways to get more out of their marketing budgets. All avenues are being investigated– including research. Online surveys traditionally give you a bigger bang for your buck, …

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The Top 3 Measurement Trends Every Hospital PR Pro Needs to Know

You go to the seminars, read the white papers and some key trends in public relations measurement emerge. Social media measurement is becoming increasingly more important, advertising value equivalencies are becoming increasingly less important, and multipliers are going away… However, is this really happening with hospitals & healthcare systems when it comes to public relations measurement? After a decade of …