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The Top 3 Measurement Trends Every Hospital PR Pro Needs to Know

You go to the seminars, read the white papers and some key trends in public relations measurement emerge. Social media measurement is becoming increasingly more important, advertising value equivalencies are becoming increasingly less important, and multipliers are going away… However, is this really happening with hospitals & healthcare systems when it comes to public relations measurement? After a decade of …

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6 Insider Secrets for Picking a Healthcare PR Monitoring Service

Shhh, promise you won’t tell! You know, now more than ever, you have to show the value of your PR efforts! So…you’re thinking about a PR monitoring/measurement/outreach service. At first glance, they all kind of look the same, but look closer! Make sure you ask the right questions. There are many key differences you should consider, but you won’t be …