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3 Most Common Mistakes Marketing Executives Make That Destroy ROI

I see it time and time again. When I work with some of my healthcare and enterprise clients, I’m surprised at the limited understanding they have of their competitive environment and consumer attitudes toward their brand. Even with the big agencies, marketing plans and CRM by their side, all the shared big data isn’t being truly integrated. It’s vital to …

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5 Healthy Winter Blah-Busters

If you’re anything like us here at Strategic Intellavance, all you see is white when you look out your window. You’re tired, you’re cold, you’ve got a sore throat that you can’t quite kick and you’re grumpy. All signs point to winter. On the news, those darn meteorologists are at it again, talking about record low temperatures in the upcoming …

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3 Ways Hospital Marketers Use Competitive Intelligence to Increase ROI

Smart marketers use competitive advertising intelligence to get what they want. Want bigger marketing budgets? Need to measure your marketing return? Want to be the first to know about your competitor’s service lines, offers, ads, new facility openings? Then welcome to wealth of knowledge you will gain from competitive advertising intelligence. Smart marketers know the value of competitive intelligence, and, …

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What’s Better? Online or Phone for Hospital Marketing Research

More and more hospitals and healthcare systems are turning to online surveys for their healthcare marketing research. Just like in other businesses, marketing dollars are tight and everyone is looking for the best ways to get more out of their marketing budgets. All avenues are being investigated– including research. Online surveys traditionally give you a bigger bang for your buck, …